ReGen

UX design
The Problem
The current climate crisis is requiring that we recycle and consume more effectively to preserve the planet. Much of the public does not know how to properly recycle nor do they know where to properly recycle. Additionally, many do not see the impact they can make directly.
Project type
UX design
Project Duration
October 2021-November 2021
The Goal

Design an app and corresponding website to educate and empower people of all ages and economic status to recycle.

My Role
UX Designer leading the app as well as the responsive web design from conception to delivery.
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture as well as responsive design.
I used data from the EPA to develop the interview questions, which were then utilized to conduct user interviews and surveys. Most users reported knowing very little about proper identification, cleaning and disposal of various recyclables. The data from the research showed us that user are willing to learn and participate in recycling to help the planet if they were provided tools to do so.

Hayley

Problem Statement:

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Hayley is a middle school student who cares about the environment and needs an app to help educate her because she doesn't know how to properly recycle.

John

Problem Statement:

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John is a professor at a university who needs an app or website to help him better identify , prepare and recycle because he really wants to set a good example for helping the environment.

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A competitive audit helped me to identify some general information and impressions as well as identify opportunity gaps for my app to address.

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This is depth look at the UX of the other applications and websites proved very insightful. It helped inform the initial sketches and use flow.
I did a fast ideation exercise to generate ideas for ways that we could address the gaps found in our competitive audit. I wanted to focus specifically on public education regarding how to identify and prepare the recyclables properly.
After ideating and playing around with some paper wireframes, I created the first designs for the ReGen application. These designs focused on addressing the two key user pain points by providing knowledge on the materials as well as the location to deposit the recyclables.

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In preparation for usability testing, I created a low fidelity prototype that connected the user flow of scanning the code, learning about the items, and locating a place to deposit the material.

                                                                                                                                                                                                                Low Fidelity Prototype

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The high-fidelity prototype followed the same user flow as the low-fidelity prototype with the implemented design changes post usability study.

                                                                                                                                                                                                                   Hi-Fi Prototype

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Based on the insights from the usability studies, I added the option to input a zip code rather than using the location o the user to accommodate user privacy.
Additional design changes included adding visual elementals that were aesthetic but still allowed for functionality and visibility affordances.

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